Lucozade Sport Marketing Project - 3734 Words

Table of Contents 1. Executive Summary 2. Product Description 3. Current Market Situation 4. Current Marketing Strategy 5. Critique of Marketing Strategy 6. Findings Recommendations 7. Appendix 8. Bibliography Section 1: Executive Summary Lucozade sport is an isotonic sports drink aimed at the active and the health conscious, as well as athletes. Its unique selling point is its hydration qualities which are designed to increase the endurance of athletes. It has established itself as the clear market leader in the sports drink industry in Ireland over the past ten years. There are many factors affecting the current and potential future success of Lucozade Sport. These include external factors such as competitor activities and a†¦show more content†¦The effect of this aggressive competition can be seen in Figure 2, which shows a sharp decrease in Lucozade’s market share from 2002, following the introduction of Powerade (owned by Coca-Cola) and CC Club Energise (introduced in 2003) to the market. Every year since 2006, however, has seen Lucozade Sport regain market share, firmly consolidating its position of market dominance in Ireland. This trend endorses the quality of Lucozade Sport’s marketing, as it is succeeding in fighting off stiff competition. â€Å"Functional drinks is dominated by Lucozade brand, with Lucozade Energy and Lucozade Sport recording a combined volume (market) share of 54% in 2009† as stated in Euromonitor International (2011). Section 3: Current Marketing Strategy Market Overview The sports drink industry in Ireland is a highly competitive market, with sales of â‚ ¬203.2 million in 2009 and is predicted to grow to â‚ ¬301mn by 2014 (Euromonitor, 2011). Lucozade Sport has successfully established itself as the clear market leader in the category. It is the driving force in the sector, and is largely responsible for the 85.9% current value growth in the industry between 2004 and 2009 (Euromonitor, 2011). Pestel analysis: Political: The government in recent years has made an effort to reduce the sugar intake of children in schools and as such Lucozade Sport has been banned from some primary and secondary schools. Economic: TheShow MoreRelatedLucozade4161 Words   |  17 Pagescritically be discussing the marketing strategy, position and the marketing mix employed by LUCOZADE and the use of some principles. Therefore, the analysis will help to identify how brand is positioned in the energy drinks market and how company promotes its product. After analysing existing marketing strategies, recommended future strategies will be given to advice companies of where the brands are leading to and how they will get there. 1.1 Company Introduction LUCOZADE A pharmacist in NewcastleRead MoreEnergy Drink and Red Bull6148 Words   |  25 Pagesinflationary effects are discounted. Conversely, all historical data are expressed in current terms; inflationary effects are taken into account. SOFT DRINKS OFF-TRADE RTD VOLUME 534.8 billion litres Bottled Water 192 billion litres Sports and Bottled and Energy Drinks Sports Energy Water 15 billion litres Drinks 205.1 billion 16.2 billion litres Concentrates litres 43 billion litres RTD Coffee 4.5 billion litres Disclaimer Much of the information in this briefing is of a statistical nature and, whileRead MoreBatch Costing4326 Words   |  18 Pagesnever thought about the cost accounting aspects of any of that, to consider undertaking either Project 1 and/or Project 2 below. The biggest problem that many people experience when studying cost accounting is that it is meaningless for them: this is because they cant relate to it ... factories and offices and so on are the places to go to help you start unraveling the wonders of cost accounting. Project 1: Visit a factory, engineering workshop, car repair shop, word processing bureau, anywhereRead MoreEssay on The Mighty Red Bull in the World of Marketing3258 Words   |  14 Pagesdominance over all other energy drinks in the market due to its uniqueness and the promising effects the brand delivers. Red Bulls main competitor in England is Lucozade, which produces a variety of flavors in the energy drink segment (Drawert). Mateschitz concentrated more on below the line marketing activities, mainly focusing on viral marketing (word of mouth) for promoting the brand (Arlidge, 2004). Red Bull sponsors events such as windsurfing, snowboarding, cliff diving, break dancing, art showsRead MoreRedbull Case Analysis3901 Words   |  16 PagesDaniel Mader Andreas Mair Jennie Walker Ellie Walker Macon Blount Marketing Principles Jeffrey R. Foreman, PhD MKT 3501.1 Table of Contents Company Overview 3 Corporate, Business, and Marketing Strategy 5 Market Orientation 6 Marketing Macro Environment 7 Consumer Behavior and Psychology 8 Porter’s Five Forces 12 Pricing Strategies 14 Integrated Marketing Communications 17 Social Media Press Release 19 Future ProblemsRead MoreRed Bull Cool Factor7088 Words   |  29 PagesRed Bull gives you wings and the product is marketed through sports team ownership, celebrity endorsements, and advertising events and music, through its record label â€Å"Red Bull Records† Sustainability Strategy: The marketing strategy of Red Bull can be considered as one of the most successful over the years. Red Bull has been famous for building a beverage brand without relying on mass-media. The central component in all marketing activities of Red Bull was â€Å"Word- of mouth†. Besides, Red BullRead MoreRed Bull Cool Factor7077 Words   |  29 PagesRed Bull gives you wings and the product is marketed through sports team ownership, celebrity endorsements, and advertising events and music, through its record label â€Å"Red Bull Records† Sustainability Strategy: The marketing strategy of Red Bull can be considered as one of the most successful over the years. Red Bull has been famous for building a beverage brand without relying on mass-media. The central component in all marketing activities of Red Bull was â€Å"Word- of mouth†. Besides, Red BullRead MoreEssay on How Red Bull Maintain Their Stronghold8091 Words   |  33 Pagesnon-descript market? 5.0 How is Red Bull Marketed? 5.1 Sponsorship 5.2 Advertising 5.3 Brand Image 5.4 Some of Red Bull’s extreme sports athletes and events in pictures 6.0 Revolutionary Marketing 7.0 Maintaining market share 8.0 Competition and Intellectual property 9.0 Discussion 9.1 Diversification of product range 9.2 Drinks for the â€Å"Health Conscious† consumer 9.3 New Marketing Ideas 9.4 Expanding the business model 9.5 Business Ideas and Partnerships 10.0 Swot Analysis 1987 VS 2009 11.0 ConclusionRead MoreMarketing Management - Nike Case Study6867 Words   |  28 PagesMarketing Plan for NIKE MM 522 – Keller Gratudate School of Management ExecutiveRead More5 Hour Energy Shot Business Proposal for the United Kingdom Expansion10942 Words   |  44 Pagescondition†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦12 Technology...†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦14 Growth...†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦15 Key challenges/Risk/Political stability/Corruption...†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦16 Logistics†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦18 Marketing Channel..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦19 Tariff/Foreign Trade Agreement†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦22 Domestic and foreign competition†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢ € ¦Ã¢â‚¬ ¦..†¦23 Cultural Distance†¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦25 Mode of Entry†¦.†¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦

Offering Free Classes For Adults Can Help Prevent Illness

Offering free classes for adults can help prevent illness and promote overall health. Exercise not only helps with your health but it also helps with loneliness. Many of these women have lost their husbands and are now living alone. The exercise classes at Silver Sneakers gives them a chance to receive their daily exercise, but gives them a chance to socialize. This program â€Å"is the leading population health management solution, delivering innovative physical activity and preventive health innervations designed specifically for older adults,† (pg. 83). Because this program is targeted for older adults they are more likely to join. It originated in the early 1900s in California and made its way throughout the rest of the united states, and†¦show more content†¦Aging in general is a difficult process but added a disability makes it much harder. Eddy contracted polio in the 1950s when there was an outbreak. Because of this disease he lost one leg, he grew up having t o use crutches his whole life. His family was very involved with sports, his father wanted to keep his kids strong and mentally tough. He grew up with a normal life, being involved and not felling any different. He is thankful that his dad pushed him to do his best in life with his academics and sports. He has won a gold and silver medal nine-times in the Paralympics and in the pan American Lifting Games. Growing up with a disability is difficult but it made him stronger. While in high he was involved in football and rowing, his teammates welcomed him and this made him happy. His parents were his roll models, he was a view president at a company in Philly, until losing his job. Following in his dad’s footsteps he built a gym in their house at the age of 14. Kids from around the neighborhood would come over to train, from ages 16-20. This is when he began his journey for weight lifting began. Living day by day helped him deal with the health issues he faced. Staying positive i s very important with living with a disability. Eddy has experience may things in his life that could have held him back but he kept going. Sport has helped him push boundaries and learn self-determination, his new mottoShow MoreRelatedImpact of the Economy on Suicide1255 Words   |  6 Pages Do economic classes affect the percentage of suicide rates? All types of people, rich and poor commit suicide, but suicide and suicide prevention are growing. The lives of about 4600 young people are lost because of suicide every year (Center for Disease Control and Prevention [CDC], 2014). So what is the country offering to help? There are many programs and treatments to help those who have resorted to or contemplated suicide. Specialized programs have been created, but not all are accessibleRead MoreTaking a Look at Childhood Obesity1842 Words   |  7 PagesWhat does childhood obesity means? Obesity can be defined as a condition in which the body carries abnormal or unhealthy amounts of fat tissue, leading the individual to weigh in excess or 20 percent more than his or her ideal weight (Health Illness).Obesity in America is an ever-growing problem and has boosted America to the number one spot in terms of obese population. It also stands as the most prevalent medical issue in American Children. In the past thirty years, obesity has affected manyRead MoreThe Summers Are Hot, And The Winters s Unique Year Round Culture Of Entertainment1695 Words   |  7 Pagessummers are hot, and the winters are mild. Enjoying Houston s unique year round culture of entertainment, shopping, and dining may spare little time to attend to your fitness goals. Luckily, Houston presents a variety of exciting (and tasty) ways to help you stay focused, while having fun all at once. 1. Houston offers 109 Meet-Up groups in the metro area, who gather for the sole purpose of maintaining healthy lifestyles while encouraging each other along the way. These groups offer interest for variousRead MoreEmotional Wellness1692 Words   |  7 Pagesspirit weeks, activities, sports. * The way we are treated as mature adults * The amount of time spent in classes is pretty accurate; allows us to learn more in a shorter period of time. * There is three more years before school is done, and now I can enter university and pick the career I most enjoy, and no more suffering of boring subjects. * My relationship with God is getting better, especially that I need his help this year. * I seem to be discovering who I am, and what role everyRead MoreFamily Entertainment Center ( Hffec )2200 Words   |  9 PagesCenter (HFFEC) is in the industry of Family Entertainment Centers also known as FECs. Family entertainment is a very profitable business because families are always looking for affordable local facilities to enjoy their time together. We want to help restore the broken bond between families caused by many outside forces, the busyness of life, and common distractions that drive them apart. We plan to make fun cool again. Starting out in Beaumont, Texas we have the advantage of entering into a placeRead MoreDiabetes Teaching Plan3653 Words   |  15 Pagesdiabetes Before you begin your teaching plan be sure to define the characteristics of the clinical site and patient population. The teaching plan should be customized to this population. This is a sample teaching plan that you can use and customize to your needs. You may want to design a pre-test and post-test to give your patients would are attending the teaching program. Based on statistics from the Centers for Disease Control website, 17.0 million people in the United States, approximatelyRead MoreTeaching Plan for Diabetes Mellitus4129 Words   |  17 PagesLehigh Valley Wellness Center Before you begin your teaching plan be sure to define the characteristics of the clinical site and patient population. The teaching plan should be customized to this population. This is a sample teaching plan that you can use and customize to your needs. You may want to design a pre-test and post-test to give your patients would are attending the teaching program. Based on statistics from the Centers for Disease Control website, 17.0 million people in the United StatesRead MoreChronic Disease Of The United States Essay2220 Words   |  9 Pagesappropriate prescription or vaccine. Chronic conditions are developed through unhealthy lifestyles and behaviors such as a lack of exercise, poor nutrition, poor sleeping habits, and substance use (e.g. tobacco). Consequently, seven in ten of every death can be prevented with changes in lifestyle. The CDC states that these conditions, â€Å"are among the most common, costly, and preventable of all health problems† (â€Å"Chronic Disease† 1). Although these conditions have clear and definite causes (knowing the exactRead MoreThe Leading Causes Of Childhood Obesity2675 Words   |  11 PagesProposal For my research project, I will be looking into the leading causes in childhood obesity. Obesity can be defined as when an individual is really overweight in which can affect their overall health. It has come to our concern that obesity among children has become a major problem, which needs to be confronted. Childhood obesity is continually expanding instead of decreasing, which is frustrating because it’s a difficult task for children to eat healthier in society with obesity hazards. 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Narrative Structure Free Essays

In this report I am going to be covering camera techniques, narrative structure, format, styles and content and technical elements. When doing so I am going to be explaining how each one works, what it does and give examples of how they are used. Camera techniques In film and television production there are two main types of camera techniques single camera production and multi camera productions. We will write a custom essay sample on Narrative Structure or any similar topic only for you Order Now A single camera production either film or video is employed on the set and each shot to make up a scene. These shots are taken individually. Using the single-camera setup generally employs just one camera. Each of the various shots and camera angles is taken with the same camera which is moved and reset to get each shot or from a new angle, if a scene cuts back and forth between actor A and actor B, the director will first point the camera towards A and shoot shots number 1, 3, 5, 7, and so on. Then they will point the camera toward subject B and do shots number 2, 4, 6, 8, ECT. Multiple-camera mode of production or multicam is a method of shooting films and television programs. Several cameras either film or video are employed on the set and simultaneously records or broadcast a scene. By using this format there is multiple shots taken to chapter the overall action and establishes the geography of the room. An example of the set up of a multi camera production set is shown below Narrative structure Narrative structure helps to define the story and helps to understand the message within the film giving it a meaning, this only applies to the way the story is told not the story itself. Narrative structure is divided into 3 different stages also known as the chronological stages. Stage 1 -the beginning – the state of equilibrium Stage 2 –the middle – the destruction of equilibrium Stage 3 – the end- the reinstatement of the equilibrium. However there is another way to describe Narrative structure in more depth the French male Tzvetan Todorov does this by using 5 stages. Stage 1 – A state of equilibrium is defined. Stage 2 – Disruption to the equilibrium by some action or crisis. Stage 3- the character(s) attempt to repair the disruption, Setting goals to resolve problem. Stage 4- The Character(s) attempt to repair the disruption; Obstacles need to be overcome to restore order. Stage 5- Reinstatement to the equilibrium. Situation is resolved, a conclusion is announced. Narrative Flashbacks Narrative flashbacks takes the narrative back in time from the current point that the story has reached. Most of the time flashbacks are used to recount events that have happened before the story’s primary sequence of events or to fill in a crucial back-story or stories. A character origin flashback specifically refers to flashbacks dealing with key events early in a character’s development. In the opposite direction, a flash forward reveals events that will occur in the future. This technique is used to create suspense in a story, or develop a character. Linear Vs Non Linear Non Linear is where events that are happening are portrayed out of chronological order It is often used to mimic the structure and recall of human memory but has been applied for other reasons as well. 2 examples of non linear films are kill bill and across the hall however linear is where events that happening are in chronological order; the story starts at the beginning goes on throughout the middle and then finishes at the end an example of a linear film is little red riding hood and also beauty and the beast. Realism vs surrealism Realism narrative is a storyline that capture real life though the life of the character(s) . The events that happen within the story line could happen in everyday The clue of its meaning is within the name realism, so anything that happens within a realism narrative is capable of happening in everyday life. Surrealism narrative is the opposite within this particular narrative the content and events involved in the story line will be unreal and essentially made up from someone’s imagination. Comedy Comedy film is a genre of film in which the main emphasis is on humor. Comedy, unlike other film genres, puts much more focus on individual stars, with many former stand-up comic transitioning to the film industry due to their popularity. The plot of the comedy is often concerned with a love affair or some other scandal. However, the plot is generally less important than its witty dialogue. Hybrid comedy genres †¢ Action comedy films blend comic antics and action where the film stars combine wit and one-liners with a thrilling plot and daring stunts. These types of films are often with mismatched partners films which are an example of this are Rush Hour, Bad Boys, and Hot Fuzz. †¢ Comedy horror is a type of horror film in which the usual dark themes are treated with a humorous approach. These films are either use goofy horror clichà ©s such as in The Old Dark House, Young Frankenstein, Little Shop of Horrors, Haunted Mansion and Scary Movie. †¢ Fantasy comedy films are types of films that use magic, supernatural and or mythological figures for comic purposes. Most fantasy comedy includes an element of parody turning many of the fantasy conventions on their head such as the hero becoming a cowardly fool. Examples of these films include Night at the Museum, Day, and Shrek †¢ Sci-fi comedy films, like most hybrid genre of comedy use the elements of science fiction films to over the top extremes and exaggerated science fiction stereotypical characters. Popular examples of these types of films include Ghostbusters, Evolution and Men in Black. †¢ Military comedy films, involve comic situations in a military setting. Examples of military comedy are What Did You Do in the War, Daddy?, MASH, the Private War of Major Benson. Action Action film is a film genre where one or more heroes are put into a series of challenges that require physical feats, extended fights and frenetic chases. Story and character development are generally secondary to explosions, fist fights, gunplay and car chases. This particular genre is closely linked with the thriller and adventure film genres and spy fiction. Technical elements Light In film, the use of light can influence the meaning of a shot. For example, film makers often portray villains that are heavily shadowed or veiled, using backlight. There are many different types of lighting techniques including Background lighting, Cameo lighting ,Fill light, Flood lighting ,High-key lighting ,Key Lighting ,Lens flare ,Low-key lighting, Mood lighting, Rembrandt lighting, Stage lighting and Soft light Sound Sound effects or audio effects are created or enhanced sounds, which are used to emphasize artistic or other content of films, television shows, live performance, animation, video games, music, or other media. In motion picture and television production, a sound effect is a sound recorded and presented to make a specific storytelling or creative point without the use of dialogue or music. In professional motion picture and television production, dialogue, music, and sound effects recordings are treated as separate elements. Dialogue and music recordings are never referred to as sound effects, even though the processes applied to them, such as reverberation or flanging effects. Editing Film editing is part of the process of filmmaking. It involves the selection and combining of shots into sequences, and ultimately creating a finished motion picture. It is an art of storytelling. Film editing is the only art that is unique to cinema, separating film-making from other art forms that preceded it such as photography, theater, dance, writing, and directing, Film editing is often referred to as the â€Å"invisible art] because when it is well-practiced, the viewer can become so engaged that he or she is not even aware of the editor’s work. How to cite Narrative Structure, Essays